What if your instincts were guided by your sense of smell towards new adventures? INITIO takes perfume to a new dimension, expanding its strength beyond imagination. Wild nature and pheromone science merge deeply, revealing their magic beyond reason. THE ABSOLUTES and THE MAGNETIC BLEND, invisible forces to be worn alone or mixed: INITIO fragrances stimulate the instinct.

What we could only assume for a long time has now been proven… the power of perfume subconsciously influences our behavior. The physics of the unique perfume molecules activates attraction and stimulates impulses.
INITIO enhances this supernatural and at the same time scientific dimension of fragrances, infusing its creations with a mysterious power.
INITIO creates the true molecules of instinct to satisfy one's ambition. From the tumultuous silence of the essences it produces the loudest provocation.